Links to resources about ecotourism accreditation and certification programs, codes of practice and
operational guidelines for accomodation, nature based and outdoor tourism operators, guides and travellers.

Big Volcano Ecotourism Resource Centre

Accreditation & Certification Programs
Codes of Coduct, Practice & Operational Guidelines

Click here to go to ERC Home Page

whin logo
CERRA World Heritage
Information Network

Accreditation & Certification Programs || Codes of Coduct, Practice & Operational Guidelines || Policymaker/Stakeholder Guidelines

A selection of ecotourism accreditation and certification programs, codes of conduct, codes of practice and operational guidelines also including sustainable tourism, geotourism and responsible tourism for stakeholders, policy makers, tour operators, outdoor guides and visitors to destinations.

The majority of links below go to external sites. Use your right mouse button to open a new window to these sites, or use your back button to return here. NB: Amazon titles will open in a new window.

Accreditation and Certification Programs

Accreditation & Certification Programs generally concentrate on the built environment, with the focus on environmentally friendly infrastructure design and advanced environmental monitoring systems.  Interpretive material about local history, flora and fauna, and guide programs designed to foster environmental and cultural awareness amongst guests and visitors, need to be included.  These interpretive criteria in particular are popular with resort developments seeking ecotourism commendation.

While this recognition is encouraging developers to impliment projects that are less environmentally damaging than in the past, the question for many people remains ... is this "ecotourism"?

  • Green Tourism Business Scheme "(GTBS) is an accredited Visit Scotland Quality Assurance scheme. ... The scheme was established by VisitScotland supported by Scottish Enterprise & Highland and Islands Enterprise. This funding stopped in 2001 and the scheme is now a self-financing scheme mainly supported by membership fees. ... The GTBS will help you to reduce costs, improve efficiency and increase your marketing potential by the implementation of good environmental practice." Criteria areas include: Management, Communication, Energy, Water, Green Purchasing, Waste, Transport, Wildlife & Landscape.
  • The Rainforest Alliance's "Sustainable Tourism Program updatedworks with tourism entrepreneurs and community-based businesses in Latin America, providing them training and information on environmentally and socially sound management, in order to help them gain access to and be more competitive in the marketplace, while contributing to the conservation of the local culture and nature." A pleasing and easy to use web site.  While Latin American in focus, all SMEs and ecotourism visitos can benefit from the resources available to "savvy tour operators" and "savvy travelers".
  • Tourism certification schemes still leave much to be desired (August 2000) "WWF- UK is warning that certification schemes for environmentally and socially responsible tourism can be misleading to consumers and often fail to guarantee high standards of environmental practice." The 399K PDF file of the full report is available for download.
  • A Strategic Overview of Ecotourism Accreditation and Certification: updatedThe Road Forward By Fergus Tyler Maclaren, for the International Year of Ecotourism 2002. "The placing of the term eco- in front of words such as “sensitive”, “friendly” or other expressions has often meant some confusion as to what is actually being defined and to what standard something is being held up to, to accord it higher regard and acceptance. In the case of ecotourism, this has often resulted in debate over what its intent actually is, and in what circumstances it can actually be applied." This is a deep link on the UNWTO site with no navigation available.  While it's getting a bit long in the tooth now, this remains a valuable background doument.
  • Eco Certification Program updated"is a world first. It has been developed by industry for industry, addressing the need to identify genuine ecotourism and nature tourism operators in Australia. the Eco Certification Program is now being exported to the rest of the world as the International Ecotourism Standard."  Definitions, comparison tables, prices and PDF for download.
  • Tourism Sustainability Certification Research Program updatedPreviously titled "Certification, accreditation & rating tourism offers in Dominican Republic and Haiti". In English, Français, Español. The web site is a laudable effort, detailing steps taken to formulate an ecotourism certificate program for the region, however it has been moribund since 2000, due to lack of funding.  Extensive links to tourism, publications and local information are still updated.
  • The Certification in Sustainable Tourism Program (CST) updatedIt's amazing what some support from government and industry can do.  If the web site is anything to go by, the Costa Rica Certification for Sustainable Tourism program is humming along very nicely, with an extensive number of participating operators, and the site documenting the project, along with a self evaluation questionnaire and guidelines for operators.  In English, Espanol, Francias
  • SmartVoyager Certification updated A joint program of Conservación y Desarrollo(CyD) an Ecuadorian nonprofit group, and the Rainforest Alliance, SmartVoyager minimizes the impact of tour boats in the Galapagos Islands by improving social and environmental conditions of boat operations. Operators that meet the program's standards are "certified" and may use the SmartVoyager® label in marketing their services. The label gives travelers the assurance that they are supporting operators who care about the environment, wildlife conservation, and the well-being of workers and local communities."  Links to application documents, guidelines and certified operators.

See also Sustainable Design & Management, Academic, Education & Scientific Organisations, Ecotourism Papers and Articles and Industry Associations and Societies



Codes of Conduct, Practice and Operational Guidelines

While there are many localised Codes for various kinds of tour operations and for travellers, most aren't specifically formulated in the context of "ecotourism".  However, we can ensure that all parties are well prepared for the type of activity they are embarking on, and help minimise adverse impact on the natural and cultural environments, by adopting and using an appropriate code of practice.  See also Policymaker/Stakeholder Guidelines.

Ed Note: To determine whether your intended activity is "eco" rather than "nature" based, "outdoor" or "adventure" tourism, just ask yourself these questions. Is it to primarily be in and enjoy the natural world? Is it "passive" as opposed to "active"? Or is the activity the end in itself? To make the most of the activity, will you need to be quiet or still, patient, observant, respectful of boundaries and prepared for some pysical discomfort? Or will your experiences come to you in air conditioned 5 star comfort, and do you expect that you will be "whooping and hollering" with your adrenalin pumping?

Operator/Visitor Guidelines
  • Green STAR Accreditation - AAA Tourism New listing"Green STAR Accreditation is an additional endorsement to your current STAR Rating. Green STAR Accreditation doesn't change your original STAR Rating - it gives you special recognition and shows your customers that you are responsible and committed to reducing the environmental impacts of your business."
  • Antarctic Tour Operators Guidelines updatedIt's stating the obvious but I can't resist ... be very very very careful out there. Great resource for operators, and excellent website for would be Antarctic visitors as well, with guidelines for Visitors and Wildlife Watching and additional extensive Antarctic Resources
  • Australian National Guidelines for Whale and Dolphin Watching 2005 updatedOne more click to get to the PDF; which is a bit unfriendly IMO. Given the popularity world-wide of dolphin and whale watching along the various migratory paths, html would be preferable. See also the guidelines for watching marine mammals from NSW NPWS
  • Ecotourism Association of Australia Code of Practice for Operators Originally developed in the mid '90s, it's been superseded by the Eco Certification Program, and other geographically localised programs, but for tourism operators wanting a brief bullet style introduction, it's a good place to start. You might even find you're well on the way to accreditation.
  • Ecotourism Association of Australia (EAA) Guidelines for Ecotourists Published in the mid 1990s, intending "ecotourists" can still benefit by keeping these guidelines in mind when travelling.
  • Ecotourism Guidelines for Nature Tour Operators - (PDF - 50kb) International Ecotourism Society: MOMMY!! Although the PDF is in plain text format, the extensive operational guidelines from the original booklet published in 1993 still provides a worthy benchmark for tour operators, especially those operating in or to "undeveloped" destinations. The society's extensive online library can be searched on publication title, author, date of publication, region, keyword and file content.  Go there now!
  • Ecotourism - Taking Your Next Vacation to New Heights Lovely introduction to the concept of ecotourism from this wonderful site, but the gem will be found further down the page. It features guidelines on appropriate behaviour around marine animals, Recreational Boating Etiquette and Snorkelling/SCUBA Diving guidelines.
  • Ethical Birdwatching updated"To foster ethical bird observing as a social and individual activity directed to benefit Australian birds". Guidelines for birdwatching from the Bird Observers Club of Australia (BOCA) ... "which supports the Federal, State and Local Government regulations that protect wild birds, their nests, their eggs and their habitat."
  • Evaluating Ecotourism Operators and Agents  by Deborah McLaren. Will your operation pass muster?
  • Green Guides for Adventure Tours from the International Centre for Ecotourism Research. The link goes to a page where PDFs for 4WD, WhiteWater, WhaleWatching, Scuba Diving and Blue Seas activities can be downloaded and printed out for display by operators using these guidelines to acceptable practices and behavior.
  • Guiding the Way, Eco-Cultural Tourism Guides And Standards  Presented to the 1998 "Way To Go, New Travel Expo", the page layout and text reflects the origin of the paper as an overhead presentation, but is worthy of a visit regardless. "A presentation to assist travellers and travel agents understand the roles of guides in a true eco-cultural experience, how to evaluate whether a potential guide and outfitter is of high quality, and describing some sources for this type of information."
  • Himalayan Tourist Code (Australia Tibet Council) new listing"This is a guide to responsible environmental, social, spiritual and cultural travel."
  • HOW TO CHOOSE AN ECOTOUR PROGRAM AND A HOST. "Nowadays more than ever travelers must actively participate in choosing their trip facilitators. You can not judge how good programs or tour hosts are by how glamorous their magazine ads are, how famous their sponsoring agencies are, or by whether the guides are locally certified or accredited! Before a trip takes place, you should contact the tour host directly, ask probing questions, and see how your prospective host responds."  Excellent article for travellers, on questions to ask and cationary tales about choosing your tour guide/s, from the folk at Eathfoot.org.
  • National Geographic Sustainable Destinations Resource Center new listing"What is Sustainable Tourism? Geotourism? SUSTAINABLE TOURISM, like a doctor’s code of ethics, means "First, do no harm." It is basic to good destination stewardship.  Sustainable tourism does not abuse its product—the destination. It seeks to avoid the "loved to death" syndrome. Businesses and other stakeholders anticipate development pressures and apply limits and management techniques that sustain natural habitats, heritage sites, scenic appeal, and local culture."  A rose by any other name ... .
  • Northern NSW Ecotourism Association Inc. (NNETA) Mission Statement/Ecotourism Framework. NNETA encourages tourism operators to be committed to best practice ecological sustainability and set an example as quality ecotourism operators.
  • Responsible Tourism Code for the Pacific new listing"In many Pacific Island countries, tourism is the largest industry, impacting on both local communities and resources. Pacific peoples recognise that tourism has the potential to bring huge social and economic benefits to the Pacific Islands, but they are also concerned about some of the dangers associated with tourism." Well designed site with codes in PDF for operators to download for printing and display, and visitors to consider.  Good additional resources.
  • Responsible Tourism - Travel Code from Andean Web.  "As a traveler, you have a responsibility to help ensure that tourism in developing countries such as Peru remains a positive experience for everyone. The following "Travel Code" offers guidelines for low-impact, culturally sensitive and environmentally friendly travel."
  • Tourism Concern updated "We work with communities in destination countries to reduce social and environmental problems connected to tourism and with the out-going tourism industry in the UK to find ways of improving tourism so that local benefits are increased."  Check out How to Avoid Guilt Trips, for some common sense guidelines on enjoying your holiday without exploiting the locals.
  • Wildlife Tourism Australia updatedoffers Best Practice Management Guidelines for operators in this sensitive area of nature based and ecotourism,  and some excellent General Wildlife Viewing Tips for visitors.

See also What is Ecotourism?, Accreditation & Certification Programs, Outdoor Recreation & Adventure Activities and Other Tourism Resources




Policymaker/Stakeholder Guidelines

Policymaker/Stakeholder Guidelines provide a framework for development of, and appropriate activity and conduct at sensitive natural and cultural sites.

  • Australian Natural Heritage Charter: "for the Conservation of Places of Natural Heritage Significance Second edition 2002 Australian Heritage Commission. The Purpose of this Charter is to assist everyone with an interest in the significance and conservation of natural heritage. It provides definitions of terms, a statement of principles and a rational process for making decisions." Available online in PDF or use Order form for printed copy.
    • Ask First: A guide to respecting Indigenous heritage places and values "provides a practical guide for land developers, land users and managers, cultural heritage professionals and many others who may have an impact on Indigenous heritage. The title - Ask First - is the message of this book; that consultation and negotiation with Indigenous stakeholders is the best means of addressing Indigenous heritage issues. It is also the first, and simplest step that people need to take, and that is to put the subject on the agenda." In html and downloadable PDF, as well as for hardcopy purchase, the descrription sums it up.  This guide is an excellent resource, and "must have" for any individual or organisation dealing with Indigenous stakeholders and heritage.
    • Successful Tourism at Heritage Places: a guide for tourism operators, heritage managers and communities "The Australian Heritage Commission and the Department of Industry, Science and Resources with the asssistance of the Cooperative Research Centre for Sustainable Tourism have over the years explored issues of common concern about the responsible use of Australia's heritage places for tourism.  This guide provides information to help people more clearly understand the issues involved and includes practical pointers for those aiming at successful and responsible tourism at heritage places."
    • Steps to sustainable tourism new listing"Planning a sustainable future for tourism, heritage and the environment ... a tool to use when managing and developing regions, places and tourism products.  ... This guide can be used by tourism operators, local government, tourism organisations, heritage managers, regional development bodies, park managers, communities, consultants and all those interested in fostering a sustainable approach to tourism."  In html and PDF (495kb file)  An excellent step by step "how-to" guide for anyone interested in sustainable tourism development.
  • Biological Diversity and Tourism: International Guidelines for Sustainable Tourism The International Guidelines for activities related to sustainable tourism development are intended to assist Parties to the Convention on Biological Diversity, public authorities and stakeholders at all levels, to apply the provisions of the Convention to the sustainable development and management of tourism activities. ... While the guidelines were developed focusing on vulnerable terrestrial, marine and coastal ecosystems and habitats of major importance for biological diversity and protected areas, they are appropriate for tourism and biological diversity in all areas. Governments, international institutions and development agencies should take these guidelines into account in their policies, programmes and activities, and support their implementation, especially in developing countries and should encourage the exchange of experiences and lessons learned concerning their implementation."
  • Global Code of Ethics for Tourism updatedfrom the UN World Tourism Organization. " The global Code of Ethic for Tourism sets a frame of reference for the responsible and sustainable development of world tourism at the dawn of the new millennium."
  • Guidelines for Managing Visitation to Seabird Breeding Islands A very useful document which will assist in framing policy proposals and regulations for the management of human visitation to seabird islands wherever they occur in Australian waters.
  • Sustainable Tourism in Protected Areas: Guidelines for Planning and Management, UNEP Publication by Paul FJ Eagles, Stephen F McCool, Christopher D Haynes.  "A landmark publication jointly published by UNEP, The World Conservation Unit (IUCN) and the World Tourism Organization (WTO) is a contribution to the International Year of Ecotourism 2002. The publication aims to assist protected area managers and other stakeholders in the planning and management of protected areas based on a wealth of practical case studies and experience."  Purchase the hard copy or download the individual chapters in PDF for a total approximately 3.4Mb.
  • UNEP (United Nations Environment Programme) Sustainable Tourism - "UNEP has developed strategy for sustainable tourism development addressing the following objectives; * To promote sustainable tourism among government agencies and the industry. * To develop sustainable tourism tools for protected/sensitive area management. * To support implementation of multilateral environmental agreements related to tourism ...". A visit to any UN site is always an eye opener, and the UNEP Sustainable Tourism site is no exception. A pleasing, simple, fast loading design, opens a world of sustainable and ecotourism related resources, with themed discussions covering government, private sector, sensitive area management, ecotourism and the WSSD 2002. Extensive related libraries provide links to papers, additional resources and publications for purchase, with some available for free download in PDF. This site should be a "must visit" for anyone interested in ecotourism or sustainable tourism.
  • World Heritage Centre updatedEverything you always wanted to know about World Heritage but didn't know where to find it. English, Français "Protecting natural and cultural properties of outstanding universal value against the threat of damage in a rapidly developing world".

See also What is Ecotourism?, Accreditation & Certification Programs, Outdoor Recreation & Adventure Activities, Other Tourism Resources and Sustainable Design & Management




Footnote 1. "What's in a name? That which we call a rose By any other word would smell as sweet." --From Romeo and Juliet (II, ii, 1-2) eNotes, see also phrases.org.uk